According to a new study, over half of in-house marketing departments as well as independent agencies are planning content marketing. That’s in addition to the companies and agencies already using this approach, which leaves a very small minority with no plans to do so. Here’s what it looks like when companies were questioned, “Does your company/do your clients have a defined content marketing strategy?”
Online content marketing takes a variety of forms, with email being the current favorite, and social media posting coming in a close second. A vast majority of those companies currently using social media indicated an intention to increase their use of Facebook and Twitter posts for delivering content.
Budgeted amounts for online content marketing currently aren’t very big, but the trend is growing, and it’s predicted that budgets will grow along with these trends. Most brand marketers indicate they believe that content marketing is crucial to making an important connection with their customers on an emotional level, recognizing that brands are moving more and more into the publishing field. Users connect content with the brand, so it’s important that delivery of content be thought through and deliberate, because it is fast becoming the voice of the brand.