Effective SEO copywriting is a lot more than putting together some paragraphs incorporating the right search terms. Your old English classes taught many great basics for writing, like keeping the piece focused, and organizing your thoughts. Don’t overlook the all-important proofread, proofread, proofread. These are all valuable concepts to keep in mind when putting SEO friendly content together, but there’s still a little more to remember. These tips all help with writing for the web:
Customers are people, too, and they’re the ones who will make the final purchasers. When content is excellent for SEO, you might get the initial hit. However, if it’s not readable, clients won’t stick around for more. In the end, people drive the success or failure of a post.
There’s no harm in linking back to previous blog posts in related pieces of writing. When it makes sense, a well-placed link can generate more traffic to past content. This sometimes-overlooked technique can provide easy and effective marketing. It’s smart to keep making use of what you’ve already done, and including access to it in new work is a very smart way to do that.
Forget “Keyword Density”
Repeating keywords not only makes for boring writing, but it can hurt content ranking in the long run. Search engines have caught on to this technique and have no qualms about penalizing the offenders. This takes us right back to the first tip: start writing with the audience in mind and then optimize for web.
Cite Your Sources
To hearken back to those English classes, citing sources is imperative when their material is used. With online writing, citation acts as both a safety net and a potential for expanded networking. Of course, it will protect against plagiarism, but sharing it with a link to the original post via social media can encourage the cited author to share the content because they’re mentioned. Of course, that means more publicity for all parties, and who doesn’t love that?