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Time To Change Your SEM Techniques | MN Online Marketing

Over the past few years the SEM game has changed immensely. With all the major changes to Google last fall and this past winter many companies lost their SEO positions and edge. We’re glad to report that this did not effect our company, because we stay very focused on possible changes (we predict) to be coming down the ‘pike” next.   Take a good look at how the landscape has changed so you know what direction to steer your marketing campaign.

Blogs have been around for many years now but I’m seeing a lot them being used incorrectly by not adding anything beneficial to many companies websites. A blog used correctly adds another page to your website in order to attract new traffic and with a bit of creativity your blog posts will eventually find their way into search engine results.

For some companies it’s tough to walk away from the traditional forms of advertising such as newspapers or phone books, but with social media becoming the giant that it is today, it has become much more efficient and cheaper than traditional advertising. In order to maximize your companies full potential, Twitter and Facebook must be taken full advantage of with the whole world so technologically crazed these days. The new “check-in” feature on Facebook this has created a whole new craze of its own allowing Facebook users to “check-in” to whatever company or business they are visiting giving your company another free way to be seen by millions of other Facebook users. The more often your name stays relevant on consumers minds, the more likely they are to spend money on your brand.

Don’t get intimidated by  the changes going on around you, instead embrace the new ways technology has created to grow your brand with a little time and effort. Don’t sit back waiting for things to change  back or become less intense~take advantage of the change to help your business grow. Here at Essential Services, We specialize in developing your company into an online powerhouse. MN Online Marketing , SEO marketing and Web Development are our passions. So feel free to contact us at 612-342-4000 to see what our experts can do for you.

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How To Get Your Article Noticed In This Era of Content Overload

Analysts today say we are living in an era of content overload.  With so many articles circulating around the web these days, it would be hard to argue otherwise.  Even with this overload, there are ways to make your article stand out from the rest.

First thing you can do is locate a few niche forums to post your article on.  Take your article and start a new thread making sure you read the forum guidelines or reach out to the moderators to make sure its ok to post your article.  If it’s a well-written article, chances are it will only help create discussion, which any forum welcomes.

Then  take the articles original link and run it through sites such s Delicious, Digg, and Mixx to name a few.  Social bookmarking can be a great way to penetrate the search results market.

Always post your articles on Twitter, even if you only have a few followers.  Twitter has quickly made its way on to other websites and search results feeds.  Many people re-tweet articles or posts, so even one follower reading your article can turn in to many more.

Facebook is predicted to reach 900 million users by the end of 2011. So, whether you have a personal page or a fan page, you can post your article to either page to raise your exposure.  Try to interact with your audience, as some people wont give you the time of day if they see your only objective is to push your articles on to them.

Make sure you put the necessary thought in to marketing your article.  The platform is currently sits on might be a great location but most times you can gain more leverage by exploring other areas to market your articles.

When the time comes for you to take that next step feel free to give our Minneapolis  SEO Marketing Web Development Firm a call. We offer expertise and personal service  651-342-4000.

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Facebook and It’s Ability to Grow Small Businesses | Social Media Marketing Minneapolis MN

Facebook has about 600 million active users, roughly 7% of the world’s population. With this continued growth and ability to reach hundreds of millions of viewers everyday it can have positive affects for a small businesses to grow as Facebook grows.

Facebook offers many features that allow businesses to advertise, increase awareness about their product, and contact possible customers. Some of features offered include pages, groups, and statuses. Pages are information on a product or person that allow Facebook users to “like” or subscribe to the page. Once a user “likes” a page they receive status updates and information on the product or service.  Also the Facebook user is allowed to see what other friends “like” the page. 

Another thing that Facebook provides is the status feature. This feature allows Facebook users, pages, or groups to send out messages to all members who have befriended the user, “liked” the page, or joined the group. This status is displayed on the user’s homepage.

Over time a small business who has a smart social strategy will develop clients. Facebook does not require the creator to continue to update his or her page, group, or profile. The more people who subscribe to each thing the more popular it becomes. If one person “likes” the product or service it may appear on another friends page. On that friend’s homepage it would say, “John Doe likes __________.” This advertisement may make that friend “like” it just because his or her friend “likes” it. When this cycle is multiplied by the average friends each user has on Facebook (130), the product is spread through an area quickly.

If you are looking for a Minnesota SEO Online Marketing Company feel free to give us a call 651-342-4000.

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