Effective search engine optimization (SEO) takes time, much like gardening. You plant your seeds, you tend them, and eventually you reap the fruit. Our Minneapolis Online Marketing team work somewhat like gardeners. We’ll plant the seeds by helping you launch your website (or update your existing site), and then we’ll help you to tend those seeds with our ongoing efforts in analyzing your online marketing efforts and adjusting to or adding to your site as the marketing data indicates is appropriate.
Those companies with page 1 ranking on the search engine results didn’t get there overnight, and not without a lot of effort. There are many factors involved:
- Search engine rankings: Search engines like Google and Yahoo use almost 200 factors in ranking keyword search results, and those factors are constantly changing. Our SEO specialists at ESI endeavor to stay on top of those changes so that we can adjust accordingly.
- Competition: You can look at your major competitors’ websites to get an idea of what they might be doing and why they might rank higher than you, but without an understanding of behind-the-scenes activities they’re involved in like link-building campaigns, you won’t have the full picture. We have the expertise and experience to know how to put those unseen factors to work on your behalf.
- Space: You can think of page 1 of a keyword search result like a parking lot with only 10 spaces. There are a lot of websites out there trying to get one of those spaces. Maneuvering for one of those positions takes time.
- Longevity: Search engine like websites that have been around for awhile. If yours has only recently been launched, you’ll need to be patient to catch up with those who have been online for awhile. But in the meantime we can help you with other efforts to boost your ratings. If you’ve been online for awhile, you know that ratings change, and you need an SEO firm like ESI that can help you keep pace with the ever-changing online marketplace.
- Social Media Marketing: With the launch of social media sites like Facebook, Twitter, and LinkedIn, your online marketing options have expanded. We can incorporate social media marketing strategy into your online efforts, which can help both with SEO and name recognition.
- Volume: One of the results of the internet is that it is much easier to start up a business and get your name out there than it used to be. As a result, the number of internet websites competing for those top search engine results is increasing at an amazing rate, and it doesn’t show any signs of slowing down. But we can help you stay ahead of the new kids on the block with a well-designed online marketing plan that incorporates the elements necessary to help keep you on top.
