Successful blogging isn’t just posting newsletter-type chats; they’ve become much more sophisticated than that. We love the functions of WordPress (our favorite blog content management system), but we’d prefer to design something just for you rather than use one of their templates. Those templates may be used by some bloggers, but we’re not really fond of them. In our experience a custom-designed blog far out-performs those cookie-cutter productions. Your blog site needs its own URL, not one set up within WordPress or similar Blogger sites. And it needs an overall professional look that reflects the image your company’s “regular” website presents.
Our blog designers at Essential Services understand that marketing and sales are important facets of blog sites. Whether you want your blog to resemble your regular website, or rather you’d prefer it have its own separate presence (of course, well-linked to your regular site), we’ll use the right elements so that what you have to say can be found easily, and that your customers hear your voice before they hear your competitor’s.
A blog is a great way to increase your online presence, connect with social media such as Facebook and Twitter, make your products or services easier to find on the web, increase your brand awareness, and enhance your online reputation. It’s a dynamic marketing tool to complement your regular website, and a great source of additional traffic to your site by the links it can incorporate.
Regardless of what browser your customers might be using, you can be confident your custom blog will be eye-catching and effective. We’ll make sure it is search-engine optimized as well. All of our blogs meet or exceed current web standards and are W3C valid. We’re big on following strict XHTML and CSS codes, which should please your technical team. And all this comes at a reasonable cost, which should make your financial department happy.
Call Our Minneapolis Online Internet Marketing Team at (651) 342-4000 and see how our designers can incorporate a blog site into your current online marketing efforts.
