Facebook has about 600 million active users, roughly 7% of the world’s population. With this continued growth and ability to reach hundreds of millions of viewers everyday it can have positive affects for a small businesses to grow as Facebook grows.
Facebook offers many features that allow businesses to advertise, increase awareness about their product, and contact possible customers. Some of features offered include pages, groups, and statuses. Pages are information on a product or person that allow Facebook users to “like” or subscribe to the page. Once a user “likes” a page they receive status updates and information on the product or service. Also the Facebook user is allowed to see what other friends “like” the page.
Another thing that Facebook provides is the status feature. This feature allows Facebook users, pages, or groups to send out messages to all members who have befriended the user, “liked” the page, or joined the group. This status is displayed on the user’s homepage.
Over time a small business who has a smart social strategy will develop clients. Facebook does not require the creator to continue to update his or her page, group, or profile. The more people who subscribe to each thing the more popular it becomes. If one person “likes” the product or service it may appear on another friends page. On that friend’s homepage it would say, “John Doe likes __________.” This advertisement may make that friend “like” it just because his or her friend “likes” it. When this cycle is multiplied by the average friends each user has on Facebook (130), the product is spread through an area quickly.
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