Search marketing and website promotion can be a tall task especially when your doing it yourself and soon you’ll realize just how much work and area there is to cover. From search engines to social media outlets, there are many bases  to touch. Pretty soon you’ll start sacrificing certain areas to focus more on what’s bringing in the most “value”, but what is value and is it the same as my definition of value? We will take a look at some SEO and SEM tactics that you should focus on.

Twitter and Facebook are quickly making their way through search engine results and recently Google and Bing have come out and confirmed this. We still don’t know how this is directly connected but there is definitely an overlap. Search engines tend to keep a close eye on everyone’s profile, links, and ownership which is then used to track accounts to certain businesses/websites, which then leads to a higher website ranking.

Some people view no follow links as being much weaker than follow links, but tell me which you’d rather have; a no follow link on CNN’s homepage or a follow link buried in the back of some directory? It’s important to note that Google Webmaster’s tools will pick up no follow links, which shows that no follow links do have some credibility when it comes to search engine optimization.

When marketing your website, you want to be prevalent with your audience so you can stay fresh in their mind as often as possible and by using email newsletters you can achieve just that. Fill the newsletters with a variety of different topics but always remember to keep the topics about items your audience is interested in. If you happen to have an active blog, you can recycle some of that content into your newsletter. There are many benefits to keeping a good blog and the chance that one of your readers will forward your newsletter to a friend or co worker will only increase if your newsletter is appealing.

Writing a blog these days has become the rule, not the exception, with just about every business having a blog somewhere on the internet. Blogs give your company a voice that can be heard everyday which in return will build awareness and visibility for your brand. Make sure you run your blog posts through various social media and social bookmarking locations. If they are written with a certain structure, they will eventually rank on search results. As long as you provide your readers with great content, the traffic to your website will only increase.

The Internet has so many different locations that you should consider but these aforementioned areas are the ones I feel are most important to focus on and with a little time and effort you will be able to take advantage of these marketing tools. If you find yourself needing some help with marketing your website, don’t hesitate to give us, Essential Services, Inc., a call at 651-342-4000.