These days phone book advertising might not be worth what you are paying. With the whole world going digital and looking online for nearly everything, chances are you’re better off advertising online in one way or another. There are many different directions you can go with online advertising that will most likely give you better results than your local phonebook.
One direction you can shift your marketing budget towards is the optimization of your website, your Facebook page and your Google lisitng. If you have a rather small website, there is a great chance you are paying more for a year round advertisement that an actual website. If your website is less than 50 pages it is considered rather small.
Another way is to use Pay Per Click advertising. This is where the advertiser pays the host only when the ad is actually clicked. Using Bing or Google would most likely be better for your company than the traditional phone book ad. Once your account has matured, your chances of generating phone calls will be higher using Pay Per Click advertising.
Blogs can be very useful marketing tools also. Be sure to update your blog a few times per week (SEO it of Course.) to keep it fresh and to gain some credibility with your articles. If used correctly, a blog can bring in a very good-targeted audience.
Companies can also try niche advertising. All niche blogs have advertising space for sell. Here your advertising will reach your exact targeted audience than just advertising on just random sites.
Make sure to take advantage of social media. In today’s world it’s all about getting involved with the conversations that exist around us. Try to get involved in some targeted online discussions on a daily basis.
The days of taking out local ads in the phone book are slowly dying with more and more consumers turning to the web to find what they are looking for. Make sure to explore all your marketing platform options before advertising in the phone book
Feel free to give our Minneapolis SEO Company Essential Services Inc. a call. We offer expertise and personal service 651-342-4000.