Over the past few years the SEM game has changed immensely. With all the major changes to Google last fall and this past winter many companies lost their SEO positions and edge. We’re glad to report that this did not effect our company, because we stay very focused on possible changes (we predict) to be coming down the ‘pike” next. Take a good look at how the landscape has changed so you know what direction to steer your marketing campaign.
Blogs have been around for many years now but I’m seeing a lot them being used incorrectly by not adding anything beneficial to many companies websites. A blog used correctly adds another page to your website in order to attract new traffic and with a bit of creativity your blog posts will eventually find their way into search engine results.
For some companies it’s tough to walk away from the traditional forms of advertising such as newspapers or phone books, but with social media becoming the giant that it is today, it has become much more efficient and cheaper than traditional advertising. In order to maximize your companies full potential, Twitter and Facebook must be taken full advantage of with the whole world so technologically crazed these days. The new “check-in” feature on Facebook this has created a whole new craze of its own allowing Facebook users to “check-in” to whatever company or business they are visiting giving your company another free way to be seen by millions of other Facebook users. The more often your name stays relevant on consumers minds, the more likely they are to spend money on your brand.
Don’t get intimidated by the changes going on around you, instead embrace the new ways technology has created to grow your brand with a little time and effort. Don’t sit back waiting for things to change back or become less intense~take advantage of the change to help your business grow. Here at Essential Services, We specialize in developing your company into an online powerhouse. MN Online Marketing , SEO marketing and Web Development are our passions. So feel free to contact us at 612-342-4000 to see what our experts can do for you.
By Henry Passot