The one constant when it comes to the SEO industry is it’s ever changing landscape. What you needed to do last month probably won’t be what your doing next month or next quarter ~leaving us with proof that the industry continues to evolve daily. These constant changes have a huge effect on how SEO companies go about their business on a day to day basis and why now more than ever we are seeing SEO companies needing to work very labor intesively if they are going to get you results. We are always going one step further for our clients.
Normally we associate SEO with attracting new inbound traffic to company websites but as the industry continues to evolve, clients are asking where do website conversions come in to play? Should it be the MN SEO companies job to convert website visitors into customers? What if the SEO company does it’s job and attracts new inbound traffic but the product being offered just simply is not attractive? Even though website conversion is often times not the job of the SEO firm, many clients don’t know the difference, so most times its a educational and collaborative process to transform the traffic into a bonafide sale. If your company isn’t willing (or able) to put in the extra effort to assure website conversions , you are much better off to find a company that will go that extra mile for.
When your client looks at their website conversion rate and sees that it’s not where they expect it to be, unfortunately the SEO company is often going to be the one taking the blame; even though they are not responsible for the company’s in house sales process. Our clients expect nothing less than positive results when dealing with their website conversions and anything extra that we can do is done to achieve this end result. If you aren’t getting that kind of hand holding service and have questions on SEO marketing campaigns, -contact us for a private consultation, at 612-342-4000.
By Henry Passot