Recently there has a lot of uproar about Google’s  “Farmer Update,” which was created to eliminate content farms from its searches.  Google’s goal is to reward websites that have original content, up to date research studies, and in-depth analysis, while penalizing sites that have to many ads, copy other websites materials or just simply aren’t useful.  When it was all said and done, the “Framer Update” affected 11.8% of all search queries.

While the “Farmer Update” certainly took care of needless blogs and out dated search results, other large distribution sites such as Ezinearticles.com and Business.com took huge blows for no specific reasons.

Google’s “Farmer Update” is one great example of why sites should diversify their SEO approach.  Sites that relied solely on content marketing are now realizing that links they had attached to other sites are now considered spam by Google.  Since content marketing has taken a huge hit from the “Farmer Update,” now is the time for sites to start focusing on other components to link building.  Some sites certainly contained decent content but were still negatively affected because of to many ads.  Excessive ads can damage the usability and quality of your content.  The problem here is Google has yet to specify what constitutes  to many ads leaving many site owners frustrated.

Many sites are thankful for the update, happy to see someone finally ridding search queries of content farms.  Others feel Google went to far and ended up attacking sites that brought forth great content. Minneapolis Online Marketing Company Essential Services, Inc. We offer expertise and personal service  651-342-4000.