It’s a dilemma that faces all website owners – do you design your site with all the right text and incorporate the necessary keywords and phrases for search engine optimization (SEO) to help you place on page one of a Google, Bing Yahoo search, or do you focus on a user-friendly, graphically pleasing website that encourages your site visitor to stay awhile and take in your message? 

You might think you’re caught in a catch-22.  You might have heard that if you don’t end up on page 1  of the search engine rankings, your intended user is never going to find your site.  However, if your pages are poorly written, graphically overloaded, cluttered, difficult to navigate, or simply unappealing visually, the visitors you do attract aren’t going to hang around long enough  to read what you’ve got to say.  So either you’ve lost a potential customer, or you’ve never gotten the chance to make your pitch.  Either way you lose. 

Does it have to be one or the other?  The good news is that it is possible to have both a user-friendly site and high effective SEO by incorporating  all the elements necessary to aid in high search engine rankings as well as produce a beautiful website that is inviting and user-friendly.   Eye-catching graphics, well-written copy, beautiful photos, ease of site navigation – these are just some of the elements our company uses to produce effective and productive websites for our customers.  And we can do that without cluttering up your site, which can hurt your SEO efforts

We can combine the necessary technical elements to bring visitors to your site from the search engine results, and with a well-designed site we can help you keep them there and develop their interest into action. 

SEO and a user-friendly site – you CAN have both.  Call Essential Services today at (651) 342-4000 to find out how.