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Posts Tagged ‘Social Media Marketing Minneapolis’

Time To Change Your SEM Techniques | MN Online Marketing

Over the past few years the SEM game has changed immensely. With all the major changes to Google last fall and this past winter many companies lost their SEO positions and edge. We’re glad to report that this did not effect our company, because we stay very focused on possible changes (we predict) to be coming down the ‘pike” next.   Take a good look at how the landscape has changed so you know what direction to steer your marketing campaign.

Blogs have been around for many years now but I’m seeing a lot them being used incorrectly by not adding anything beneficial to many companies websites. A blog used correctly adds another page to your website in order to attract new traffic and with a bit of creativity your blog posts will eventually find their way into search engine results.

For some companies it’s tough to walk away from the traditional forms of advertising such as newspapers or phone books, but with social media becoming the giant that it is today, it has become much more efficient and cheaper than traditional advertising. In order to maximize your companies full potential, Twitter and Facebook must be taken full advantage of with the whole world so technologically crazed these days. The new “check-in” feature on Facebook this has created a whole new craze of its own allowing Facebook users to “check-in” to whatever company or business they are visiting giving your company another free way to be seen by millions of other Facebook users. The more often your name stays relevant on consumers minds, the more likely they are to spend money on your brand.

Don’t get intimidated by  the changes going on around you, instead embrace the new ways technology has created to grow your brand with a little time and effort. Don’t sit back waiting for things to change  back or become less intense~take advantage of the change to help your business grow. Here at Essential Services, We specialize in developing your company into an online powerhouse. MN Online Marketing , SEO marketing and Web Development are our passions. So feel free to contact us at 612-342-4000 to see what our experts can do for you.

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How To Become An Industry Leader | Social Media, Blogs, Newsletters

Who doesn’t want to be known as a powerhouse in their industry? In order to make it to the top of your industry, you must gain power and influence which is not easy to obtain but can be with hard work and dedication. Every industry is different but here are some focus points that will help any company regardless of industry.

Social media outlets are gaining steam everyday with search engine results, so make sure you take full advantage of these sites to distance yourself from other start-up companies. Start a Twitter account, which you should keep very active and informative, to gain some followers and hopefully this will cause a trickle down effect that will increase traffic to your facebook page where you can build a strong community.

Blogs can be very useful, so if you don’t already have one, you should launch one immediately. Blogs can attract readers to your website or company if you keep the material fresh and informative. Try to post in your blog once a day but if you’re in a blog heavy industry you might need to post more frequently than that.

Running promotions is another way to stand out and gain some authority in your industry. Try to think of some original, outside of the box promotions that you don’t see often, that way when people do notice, it will stick with them and they will remember your company a lot easier.

Reach out to an authority figure in your industry and try to start a relationship that will benefit both of you. These companies have a better realization of what is needed to succeed and it could benefit them too in the long run.

Newsletters can be very helpful to your business especially when you consider that some of the largest companies around have a very large newsletter list that brings in many different leads to their website. Build your newsletter readership by including promotions and free giveaways in order to attract a wider audience that you can stay in constant contact with.

Getting your business to the top of any industry takes hard work and dedication combined with constantly thinking outside of the box to be innovative. Always think big and display your business as being big. If you find yourself having  questions about how to develop your online marketing strategy, feel free to contact us, Essential Services, Inc., at 651-342-400.

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Facebook and It’s Ability to Grow Small Businesses | Social Media Marketing Minneapolis MN

Facebook has about 600 million active users, roughly 7% of the world’s population. With this continued growth and ability to reach hundreds of millions of viewers everyday it can have positive affects for a small businesses to grow as Facebook grows.

Facebook offers many features that allow businesses to advertise, increase awareness about their product, and contact possible customers. Some of features offered include pages, groups, and statuses. Pages are information on a product or person that allow Facebook users to “like” or subscribe to the page. Once a user “likes” a page they receive status updates and information on the product or service.  Also the Facebook user is allowed to see what other friends “like” the page. 

Another thing that Facebook provides is the status feature. This feature allows Facebook users, pages, or groups to send out messages to all members who have befriended the user, “liked” the page, or joined the group. This status is displayed on the user’s homepage.

Over time a small business who has a smart social strategy will develop clients. Facebook does not require the creator to continue to update his or her page, group, or profile. The more people who subscribe to each thing the more popular it becomes. If one person “likes” the product or service it may appear on another friends page. On that friend’s homepage it would say, “John Doe likes __________.” This advertisement may make that friend “like” it just because his or her friend “likes” it. When this cycle is multiplied by the average friends each user has on Facebook (130), the product is spread through an area quickly.

If you are looking for a Minnesota SEO Online Marketing Company feel free to give us a call 651-342-4000.

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